this Mr. Sub logo has been used since 1968. |
|
| Type | Private |
|---|---|
| Industry | Fast food |
| Founded | Yorkville, Ontario, Canada (1968) |
| Founder(s) | Jack Levinson and Earl Linzon |
| Headquarters | Toronto, Ontario, Canada |
| Products | Subs Salad Soup |
| Website | www.mrsub.ca |
Mr. Sub, originally called Mr. Submarine before the 1990s, is a chain of 335 submarine sandwich shops[1] in Canada. The first store was opened in 1968 in Toronto's Yorkville neighbourhood, which was then known for its "hippie" culture.
While it was originally the only major retailer of submarine sandwiches in Canada, it now faces competition from American chains such as Subway and Quiznos.
Mr. Sub's slogans were "Lub my Sub", then "Fresh thinking is what we are", "Taste a Canadian Tradition", " It's not a sandwich it's a Sub", followed by "There's always something good going down at Mr. Sub", and finally, "More Than Enough", its present slogan.
There was speculation in 2005 that Michael Bregman, the former owner of the Second Cup coffee chain, was contemplating a purchase of the chain. Other names floated as possible suitors have included Swiss Chalet parent Cara Operations and KFC operator Priszm Canadian Income Fund. The doughnut chain Country Style was briefly interested in Mr. Sub in 2005.[2]
On August 18, 2011, MTY Food Group, which has quick service restaurants operating under 26 brand names in Canada and the Middle East, announced that it would acquire Mr. Sub at the end of October 2011 for $23 million.[3]